In times of rapid change there is lots of “noise” for organisations to deal with. This comes in two forms; external noise such as incoming competitors and technological shifts, and internal noise such as meetings, memos and emails.
Alan suggests it is the leader’s job to be the signal within all that noise. This is done by making sure everyone knows concrete facts such as the purpose of the organisation and how they as individuals and the company as a whole will be measured.
By behaving this way, you as a leader enable those around you to function competently despite all the noise surrounding them.
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