I’ve touched on how big name brands are using crowdsourcing to affect product design; some are looking to their networks to deliver sustainability goals. For example, Unilver have made the step to crowdsource sustainability. After publishing Unilever’s Sustainable Living Plan …
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12 Days of Digital: Day 12 – Leading in a Connected World
The impact of social technologies has fundamentally changed our lives, work and play, especially how we connect and interact. The connected world means we can simply search for a personality type we would like to work with, or even date; …
12 Days of Digital: Day 10 – Kate Interviews Rob Burnet Director of A Well Told Story
Rob Burnet is Director of Well Told Story (WTS), an Emmy Award winning social communications design and production consultancy, based in Kenya. WTS is an example of the increasing number of agencies refocusing back on storytelling to get their clients’ …
12 Days of Digital: Day 9 – New Businesses Built on Connectivity
The world of business has changed. New ventures are banking on the connected world and using the power of enhanced networks to be faster, stronger and more profitable. Crowdfunding describes the collective effort of individuals who network and pool their …
12 Days of Digital: Day 8 – Will Personal Data Stores Effect Your Business?
Last week I wrote about how consumers are self organising to form powerful interest groups (The new competition and it’s not corporate). They have more knowledge than ever before and using it to benefit their way of life, be it …
Lisa Gansky – Where Access Trumps Ownership & her list of websites
Lisa Gansky – Where Access Trumps Ownership from Wavelength Here is the list of websites that Lisa referred to at the Event. Finance GE Challenge: http://challenge.ecomagination.com/home Square: https://squareup.com/ Paynearme: http://www.paynearme.com/ Stripe: https://stripe.com/ Barclays ping: http://www.barclays.co.uk/Mobile/BarclaysPingit/P1242603570446 Movere.me: http://movere.me/ Community Crowdfunding Spacehive: http://spacehive.com/ …
James Leeson and Nick White on Multichannel Retailing in a Connected World
James Leeson and Nick White on Multichannel Retailing in a Connected World from Wavelength Here is the video that they used in their presentation. Mobile in 2015 for Young Adults from Wavelength on Vimeo.
George Anders on Making Sense of Social Media
George Anders on Making Sense of Social media from Wavelength
12 Days of Digital: Day 7 – Generating Data vs Using Data
We’re in a data spin, a new year and more data than ever. I challenged you last year to decide which camp you are in: Overload: How too much information is hazardous to your organisation or Information is Beautiful. Make Data …
Aaron Magness – why coastal decided to give away free glasses
Aaron Magness – Why Coastal decided to give away free pairs of glasses from Wavelength on Vimeo.
George Anders – 7 steps for leaders using social media
George Anders – 7 Steps for leaders in social media from Wavelength on Vimeo.
Erik Hersman On Rethinking Africa through Mobile
John Waibochi -the mobile business revolution in East Africa
John Walbochi – The mobile business revolution in East Africa from Wavelength on Vimeo.
Lisa Gansky – why access trumps ownership: a new type of business model
Lisa Gansky – Why access trumps ownership from Wavelength on Vimeo.
12 Days of Digital: Day 6 – Big Data Do you need a data scientist?
I’m guessing the first response for many of you is ‘what is one?’, a reasonable reply as also hot debate at the inaugural Big Data Week earlier this year. I touched on stats and their potential in last year’s post …
Aaron Magness – Making the World a Better Place Through Company Engagement
Aaron Magness is the Vice President for marketing at coastal.com, an online retailer selling spectacles around the world. Aaron previously served as senior director of brand marketing and business development at Zappos.com, which is widely seen as the first online …
12 Days of Digital: Day 5 – Personalisation, what does it mean?
In a world where choice is endless how can a consumer decide what to consume? The paradox of choice is well documented; too much choice is paralysing. Choice is something that defines a ‘free’ world and yet by ‘helping’ that …
12 Days of Digital: Day 4 – The new competition, and it’s not corporate
In yesterday’s post I used a quote from Clay Shirky to demonstrate how, by improving communication, an organisation can harness the power of its networks for innovation. But it’s not just internally to organisations that the ability to communicate is …
12 Days of Digital: Day 3 – Connecting for Innovation
Technology is an enabler for collaboration, not only in the use of it by an organisation as a platform to connect but in the change of mindset it has catalysed amongst its networks. People are open and ready for collaboration, …
12 Days of Digital: Day 2 – The Communities Around Us
If you live in London you may have seen the changing illumination of the London Eye during the Olympics and Paralympics. Sponsored by EDF Energy the display is more than simply a show of light; the colours have reflected the …
12 Days of Digital: Day 1 – Being Connect vs Pressing Buttons
I have worked in media related industries much of my career. I’m aware of the budgets with which they operate, how based on ratings and analytics they are and how competitive they can be. I’ve also experienced the prejudice in …