In June we were back at Sheepdrove for our final Connect event of 2016. The weather may not have smiled on us, but our fascinating conversations about organisational and behaviour change made up for that.
David is Head of Business and Marketing Development, Future Lab. LEGO created a ‘skunkworks’ team and factory and set about innovating from the inside. It is less than a decade since the LEGO Group was near bankruptcy. Many of its innovation efforts – theme parks, craft sets marketed to girls, a TV action figure called Galidor – were unprofitable or had failed outright. Today, as the overall toy market continues to decline, LEGO’s revenues and profits are up and climbing. This turnaround has been attributed to how LEGO now organises innovation.
In 2011, 63% of all 6-9 year olds in USA had access to a smart phone. In order to thrive, LEGO needed to find a way to take advantage of this technology. David Gram, Business Development Manager, LEGO talks with pride about how they did this at Reconnect 1 2012.
I arrived at Sheepdrove, the first venue of my Connect year, with the final leg of the journey being a beautiful drive through a misty countryside. Reassuringly, the signal on my Blackberry disappeared just as we arrived. Always a bitter sweet moment.
In this video, David Gram, Head of Business and Marketing Development, Future Lab, reveals how LEGO nearly lost it all, the challenges the organisation continues to face, and how they are innovating inside the larger organisation to ensure that they will “inspire and develop the builders of tomorrow”.
In this members-only video David Gram shares his key tips on innovating within an established company. He draws on his experiences of leading innovation within Lego and takes us through the process of getting a new product for a new audience launched.