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Dave Ridley from SouthWest Airlines on the importance of humility in leadership

One of the challenges all leaders face as they succeed in their careers is not to assume that past successes must inevitably lead to future successes. In this short video, Dave Ridley, Senior Vice President and Chief Marketing Officer at SouthWest Airlines puts the case that leaders should “always be learners” about their leadership style and have the humility to recognise that they might need to change.

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Video – under 4 mins

Dave argues that a willingness to be self aware and to modify your leadership style during the course of your career is not a sign of weakness, rather an important recognition of the environmental and social changes around you – and a strength that will engender respect from your team. It is important to have your own values and your own model for leadership, but “one style does not always fit all throughout ones career”.

Dave Ridley was a key speaker at the Wavelength Connect event On Your Marks 2013. To view more videos from event go to On Your Marks 2013.

View more videos from Dave Ridley here.


About: Southwest Airlines is the world’s largest low cost airline. It was formed in 1967 and is based in Dallas, Texas. It has around 46,000 employees, flies to 97 destinations in 41 American states, servicing around 100 million customers each year. Southwest Airlines has built a reputation for exemplary Customer Service, low fares with no annoying fees, safe and reliable operations and an extraordinary company culture.

Take a look at Southwest Airlines Corporate Fact Sheet and learn more about this great company.

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