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Dave Ridley from Southwest Airlines on How to be a Chief Encouragement Officer

Dave Ridley, Senior Vice President and Chief Marketing Officer at Southwest Airlines says to be a great CEO we need to recognise “people need to be reminded more often than they need to be instructed”. Watch Dave talk about being a Chief Encouragement Officer, and the power of being told you’ve done a good job.

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Video – over 4 mins

In this short video, Dave Ridley, Senior Vice President and Chief Marketing Officer at Southwest Airlines, explains that to be a good leader we should heed the words of English writer Samuel Johnson when he said, “People need to be reminded more often than they need to be instructed”.  Dave recounts a personal story where this happened to him, as a successful, confident 54 year old how being told he done a good job made a difference. Dave says to be a great CEO you need to be a Chief Encouragement Officer reminding people why they matter.

Dave Ridley was a key speaker at the Wavelength Connect event On Your Marks 2013. To view more videos from event go to On Your Marks 2013.

View more videos from Dave Ridley here.


About: Southwest Airlines is the world’s largest low cost airline. It was formed in 1967 and is based in Dallas, Texas. It has around 46,000 employees, flies to 97 destinations in 41 American states, servicing around 100 million customers each year. Southwest Airlines has built a reputation for exemplary Customer Service, low fares with no annoying fees, safe and reliable operations and an extraordinary company culture.

Take a look at Southwest Airlines Corporate Fact Sheet and learn more about this great company.

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