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David Gram, Business Development Manager at Lego on “Launching Lego for Grown Ups”

In this members-only video David Gram shares his key tips on innovating within an established company. He draws on his experiences of leading innovation within Lego and takes us through the process of getting a new product for a new audience launched.

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Video – over 4 mins

Wavelength Connect is a great leadership programme offering members a range of events across a yearlong programme. Wavelength has high calibre speakers, individuals who are leaders in some of the world’s most progressive companies. Our speakers offer our members “a warts and all” insight into their companies and their leadership experiences. For this reason some of our speakers’ videos are only available to our members who attended the event.

In this video David Gram, Business Development Manager at Lego draws on his experience of getting an established company to innovate, produce new products and push the company forward in a less than traditional way of product development. David recognises that many new ideas are quickly killed in large established organisations and it can be hard to challenge the status quo and innovate. The key points in David’s talk are:

  • Be brave and take risks.
  • Be an entrepreneur within your own company.
  • Think about cultivating start up enterprises that can be agile in a high paced environment, have a willingness to succeed and get things done.
  • Prove it in the market and not in a powerpoint.

If you would like to view the video please contact us directly by emailing Caroline Redding at caroline@thesamewavelegnth.com and we will do our best to help you.

Alternatively view some of our other inspirational videos on Innovation

David Gram was a key speaker at the Wavelength Connect event Reconnect 1 Leading for Innovation. To more videos for our Reconnect events go to Reconnect 2012.


Lego  is based in Billund Denmark.  It was founded in 1932 by the Kirk Kristiansen family who still own it today. It was established with the aim of “developing children’s creativity through playing and learning”.  Today the company sells it products in over 130 countries, it has around 10,000 employees and is the world’s third largest manufacturer of play materials.

A few interesting facts about Lego.

  • The name “Lego” is abbreviated from the Danish words “leg godt” meaning “play well”. They later discovered that in Latin it means “I put together”.
  • Since the company was founded in 1932 it has been passed from father to son.
  • When the company first started it had 10 employees this has now grown to 10,000.
  • Lego started in a small carpenters workshop and initially manufactured a variety of products, stepladders, ironing boards, stools and wooden toys.
  • In 1942 the Lego factory burned to the ground.
  • Godtfred Kirk had the idea for the Lego system in 1954 after a meeting with a purchasing agent on a ferry to England. The purchasing agent thought that the current product lacked “idea and system”.  A year later the “Lego System of Play” was launched.  With the interlocking principle being invented in 1957.
  • Back in 2004 the company announced a huge deficit and in 2005 Legoland parks were sold to Merlin Entertainment. At this time they set up a Lego Ambassador programme to bring Lego closer to its fans. In 2005 the company posts a profit.
  • In 2010 the company launched an online game “Lego Universe” and later in 2011 their first app combined with a product, “Life of George”.
  • 87% of waste from the company is recycled.
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