Baroness Sue Campbell Chair, Youth Sports Trust & Head of Women's Football at FA

Talks about  Culture, Leadership, Purpose, Transformation
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Baroness Sue Campbell
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Watch a video of Baroness Sue Campbell in action

Baroness Sue Campbell is the Chair of Youth Sports Trust, former Chair of UK Sports – the body responsible for Team GB’s and Paralympic GB’s phenomenal success at London 2012 – the largest medal haul in living memory, and most recently, has been appointed Head of Women’s football at the FA. “Sue is widely regarded as one of the most influential people in British sport. This appointment is a massive statement about The FA’s ambitions for the women’s game and where the game is at.”

Sue trained as a physical education teacher, taught in Manchester and lectured at Leicester and Loughborough Universities. She is a former junior international pentathlete and netball player and has represented her country as a player, coach and a team manager.

She was initially appointed as Reform Chair of UK Sport in September 2003 for an 18-month term. In March 2009, she was confirmed as UK Sport’s Chair for a further four-year term. She is also Chair of the Youth Sport Trust and was appointed to the House of Lords to serve as a Crossbench Peer in 2008.

There were two key strands to her approach to deciding whether UK Sport could or should be the organisation to deliver better Olympic performance for the UK. One was talking to existing employees, including asking them not only what they did but what they could do if freed from the constraints of entrenched public sector ways of working. A second was to look beyond the organisation at world-class performers, including Formula One, to get clear on what world class really meant. The success of Sue’s influence at UK Sport was always going to be measured in one way – medals. In Beijing Great Britain & Northern Ireland went from 10th to 4th in the medals table and at the London Olympics from 4th to 3rd. This success is even more impressive as it was delivered through 47 different sporting disciplines and thus 47 different governing bodies, different sized organisations, and unique cultures.

In 2003, she was awarded a Commander of the British Empire for her services to sport and other accolades include receiving a Lifetime Achievement Award at the 2012 Sunday Times Sportswomen of the Year Awards.

Topics

Leadership

Cultural Change

How to go from Good to Great

Women in Leadership

Sport as a Tool for Social Development

“Sue’s keynote was truly inspirational, not only does she have an amazing story but the way the leadership messages link to the commercial world made it entertaining, moving and practical, highly recommended”

Ryan Cheyne, People Director, Pets at Home