Jonny Combe General Manager, Product & Channel Development, BMW

Talks about  Digital Disruption, Innovation, New
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Jonny Combe
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Jonny is a self-confessed car nut whose first venture into the automotive business was at the age of 14, cleaning neighbours’ cars in rural Scotland for a fee.  While studying marketing in Stirling, he bought and sold cars to supplement his income as a student and then joined the BMW Group in 2006 as a graduate.

Since then he has worked in various roles within BMW, latterly working within BMW’s Financial Services organisation leading their Digital and Innovation Programmes in the UK.  This included the birth of “BMW Innovation Lab”, the first of its kind within the Automotive Finance industry.

He’s passionate about innovation, challenging organisational culture, finding creative ways to do new and exciting things within the, often, rigid confines of a large corporation and shooting hippos. He is an engaging and charismatic speaker who will energise your audiences with his fun yet insightful learnings.




Influencing Others

“Jonny Combe has spoken twice at our conferences about the digitisation of auto finance, and both time he was ranked as our best speaker. He is energetic, engaging, thought provoking and able to challenge an audience to look at what is happening with a new perspective. I have no hesitation in recommending him to you”

Edward Peck, Co-Founder of Asset Finance International

"A refreshing view about traditional corporate dynamics and how they can be challenged properly. Plus a great example of creating innovative approaches to current businesses through start up engagement. After Jonny’s talk I felt inspired and strengthened for our ongoing efforts behind our transformation journey."

Angel Perez, Senior Director Marketing, Commercial Operations, Capabilities and Lean Six Sigma, Europe and Canada, Eli Lilly

“We engaged Jonny for a couple of different talks in February 2017 – one to a mid sized group of department heads, the other to a bunch of our up and coming IT people who had won an innovation competition we ran. On both occasions Jonny was excellent. He puts a lot of energy into his presentations, his story is interesting and challenging, and he engages his audience to make sure the room remains engrossed. Jonny was an inspiration to our young IT team."

Richard McGrail, IT Partner, Baillie Gifford & Co”