Rob Burnet Chief Executive, Well Told StoryTalks about Leadership, Resilience, Social Innovation
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How do you effect social, environmental behaviour change at huge scale? And how do you know that it’s what your business did that made the difference? Rob can talk about how his multi-platform business is doing just that.
Rob Burnet is a two-times Emmy Award winning media producer based in Nairobi. He is chief executive of Well Told Story, a media research and production company operating across Kenya and Tanzania using insight, data and multi-platform media to create social and economic value with millions of young people, as well as corporate and development-focused clients.
Well Told Story has developed a set of unique research approaches that aim to understand young people and the often invisible forces that drive or frustrate their progress. This data informs Shujaaz, a stream of interconnecting comic books, FM radio, social media, video and TV that engages close to 8 million youth in a shared conversation proven to nudge measurable, normative social change on some of Africa’s most pressing goals and challenges.
Rob arrived in Kenya from Scotland by mistake 20 years ago. Before founding Well Told Story in 2009 he worked on large scale public interest TV, he made grants for the Ford Foundation, he set up the Kenyan visual arts studios, Kuona Trust, and he worked as a professional musician.
Creating and Measuring Social Transformation
Communications for Social Change
“Rob Burnet from Nairobi was first class. His brilliant insights into how to tell powerful stories which really connect people, was hugely useful to me and he made me rethink the whole way we communicate authentically with our customers.”
Tom Lane, COO of RBS SME division