I’ve touched on how big name brands are using crowdsourcing to affect product design; some are looking to their networks to deliver sustainability goals. For example, Unilver have made the step to crowdsource sustainability. After publishing Unilever’s Sustainable Living Plan …
Tag Archives: Kate Pickering
12 Days of Digital: Day 10 – Kate Interviews Rob Burnet Director of A Well Told Story
Rob Burnet is Director of Well Told Story (WTS), an Emmy Award winning social communications design and production consultancy, based in Kenya. WTS is an example of the increasing number of agencies refocusing back on storytelling to get their clients’ …
12 Days of Digital: Day 9 – New Businesses Built on Connectivity
The world of business has changed. New ventures are banking on the connected world and using the power of enhanced networks to be faster, stronger and more profitable. Crowdfunding describes the collective effort of individuals who network and pool their …
12 Days of Digital: Day 8 – Will Personal Data Stores Effect Your Business?
Last week I wrote about how consumers are self organising to form powerful interest groups (The new competition and it’s not corporate). They have more knowledge than ever before and using it to benefit their way of life, be it …
12 Days of Digital: Day 6 – Big Data Do you need a data scientist?
I’m guessing the first response for many of you is ‘what is one?’, a reasonable reply as also hot debate at the inaugural Big Data Week earlier this year. I touched on stats and their potential in last year’s post …
12 Days of Digital: Day 5 – Personalisation, what does it mean?
In a world where choice is endless how can a consumer decide what to consume? The paradox of choice is well documented; too much choice is paralysing. Choice is something that defines a ‘free’ world and yet by ‘helping’ that …
12 Days of Digital: Day 4 – The new competition, and it’s not corporate
In yesterday’s post I used a quote from Clay Shirky to demonstrate how, by improving communication, an organisation can harness the power of its networks for innovation. But it’s not just internally to organisations that the ability to communicate is …
12 Days of Digital: Day 3 – Connecting for Innovation
Technology is an enabler for collaboration, not only in the use of it by an organisation as a platform to connect but in the change of mindset it has catalysed amongst its networks. People are open and ready for collaboration, …
12 Days of Digital: Day 2 – The Communities Around Us
If you live in London you may have seen the changing illumination of the London Eye during the Olympics and Paralympics. Sponsored by EDF Energy the display is more than simply a show of light; the colours have reflected the …
12 Days of Digital: Day 1 – Being Connect vs Pressing Buttons
I have worked in media related industries much of my career. I’m aware of the budgets with which they operate, how based on ratings and analytics they are and how competitive they can be. I’ve also experienced the prejudice in …
12 Days of Digital – Day 12: The power of connectivity
I often refer to social media as my yellow pages to the world. It’s a place I can find people to share experiences, be inspired by, work with or learn from. I have made new connections, who I’ve defined by …
12 Days of Digital – Day 11: Make data work for you
‘Social Networks are for kids’ How many times have you heard that? Or even thought it? Well here’s the shock news, the average age for a social network user is 37 years old. Fascinating fact aside the link also showcases …
12 Days of Digital – Day 10: Taking Digital Offline
If you’ve signed up to the website Meetup you will have received an email update from their Co-Founder and CEO, Scott Heiferman this morning. This weekend is the tenth anniversary of 9/11, prompting the communication on the origins of the …
12 Days of Digital – Day 9: Consumers are doing it for themselves
Companies have encouraged consumer involvement in customer service for a long time. Checking in for a flight online is a perfect example of successful consumer empowerment advantageous to business. Social technologies have enabled a shift that also sees the market …
12 Days of Digital – Day 8: What’s your social insurance policy?
If you live in the UK’s midlands or have a particular interest in stationary you may have seen part of last weekend’s rampage against WHSmith, socially or in regional press. Earlier in August there was another social skirmish with Tesco. …
12 Days of Digital – Day 7: Marketing
It’s interesting, because I am a fan of collaborative technologies people assume I work in marketing. It seems the social way has become synonymous with the M word. Although if you’re following this series I think you’ll realise I don’t …
12 Days of Digital – Day 6: Candid Customers…
Candid customers, liberal with their gripes don’t necessarily go through channels preferred by businesses. Yesterday’s post focused on listening to consumers for market research. Today we’re in the proactive world of customer service using Twitter.
12 Days of Digital – Day 5: Listening is the new asking
Or is it? In the endless pursuit to make social media business effective there is a growing trend towards monitoring what’s been said on networks for market research. While organisations are paying more attention to what their customers are saying, …
12 Days of Digital – Day 4: Using social media in your people search
In a world where everyone is vying for work let’s face it, if engaging the social media savvy, employers would be foolish not to research what they’re getting. That goes without saying. Much has been said about privacy settings on …
12 Days of Digital – Day 3: Singing from the same hymn sheet
There is no denying that social media guidelines come into their own for large organisations hoping to represent their culture online. Written in the right way social media policies can empower employees to not only shout about you whilst in …
12 Days of Digital – Day 2: Bringing the outside in
Social technologies seem most closely associated with outward facing communications, principally consumer engagement. There are great opportunities, however, to take the outside, in.
12 Days of Digital – Day 1: Origin of Social
Today we welcome Kate Pickering our guest blogger and friend of Wavelength to LIVE. Kate will be writing our “12 Days of Digital” series for us, leading up to our event on 13th September. Former BBC producer Kate Pickering has worked …