At our recent Connect event, former Director of Performance at UK Sport, Peter Keen CBE, ran an in-depth workshop with a small number of members exploring Putting Purpose to Work, Creating Leadership Excellence. The session received outstanding feedback from the lucky few who got to be part of it and we asked Graham Hodgkin, CEO, London’s Air Ambulance for his reflections on this session for those of us who missed out.
Behavioural Economics is about “changing behaviour without changing minds”. It is about nudging individuals, groups or institutions toward desired actions without going down the well-worn knowledge = awareness = change route. For leaders it is useful not just to identify ways to shift behaviour but also to understand why, often despite best efforts, behaviours sometimes refuse to budge.