This is an article written by George Anders, Editor at Large at Linked In. It was published on Linked In on 14th November 2018. George is also a regular speaker at Wavelength Connect events.
By 2028, the experience economy will be worth an incredible 8.2 trillion dollars globally, according to the latest study from Euromonitor (Euromonitor, 2018). The trend is fuelled by ever-evolving consumer desire for deeper connection to the brands they love, going way beyond just buying ‘things’ and receiving good service. Consumers of today want an immersive and personalised experience that allows them to connect with brands in a new way.