Although long, this fascinating video by Henry Ashworth, Chief Executive, Portman Group is well worth a watch. He begins by telling us a little bit about his history and his perhaps unlikely journey into his current role in the alcohol industry before discussing in more depth what Behavioural Economics is and how it can be applied to help policy change.
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After two discussion-filled days on Leading Change at Sheepdrove we reflect on where leaders choose to begin in the face of big, difficult or complex change and what these start points tell us about the longer journey
“Get the start right, the right point of entry, that’s how you get a conversation going, that’s how you walk toward people.”
Rob Burnet, CEO & Founder, Well Told Story
Behavioural Economics is about “changing behaviour without changing minds”. It is about nudging individuals, groups or institutions toward desired actions without going down the well-worn knowledge = awareness = change route. For leaders it is useful not just to identify ways to shift behaviour but also to understand why, often despite best efforts, behaviours sometimes refuse to budge.
What is ‘behaviour change’? Where do you start if you want to “move millions”? How do organisations equip themselves to effect lasting social change? This video begins the conversation with three perspectives on three fundamental questions from Joshua Gryniewicz, Cure Violence, Henry Ashworth, The Portman Group and Rob Burnet, Well Told Story.
Take a look at the photos from the second Reconnect event for Wavelength Connect 2013. Back at Sheepdrove Eco Conference Centre, this event focused on “Making Change Happen” – what are the tools you need to drive change through your organisation. These photos will give you a great sense of our events, and how we create stimulating and inspirational environments for our members.