By 2028, the experience economy will be worth an incredible 8.2 trillion dollars globally, according to the latest study from Euromonitor (Euromonitor, 2018). The trend is fuelled by ever-evolving consumer desire for deeper connection to the brands they love, going way beyond just buying ‘things’ and receiving good service. Consumers of today want an immersive and personalised experience that allows them to connect with brands in a new way.
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“You can have lots of smiles but unless you’ve got a system behind those smiles, those smiles won’t last very long.” It’s day two on Wavelength USA and Liam and Matt are back to tell us what they learnt about the processes behind great customer service from one of the premier hotel chains in the world.
Wavelength Connect is an inspirational six-month leadership programme. Now in its tenth year, Connect provides participants with the inspiration, knowledge and mindset needed to lead change and solve core organisational challenges; from service excellence, innovation and disruption, to diversity and inclusion.
Martin Narey, former Director General of the Prison Service and first Chief Executive of the National Offender Management Service and CEO of Barnardo’s has spoken at every Wavelength Connect programme since it started over 10 years ago. He is one of the most remarked upon, most highly rated and respected presenters and one of Wavelength SpeakersHub most booked speakers.
Why Communication is Fundamental for Businesses – 4th in a series of distillations from Wavelength’s Behind the Brand Modules
A unique part of Wavelength’s Connect programme takes participants inside a range of organisations Behind the Brand to learn first-hand, warts n’ all, from those that have been there and done it. We have been looking at what they learnt and showing some examples of who shines within Wavelength’s nine fundamental characteristics of high performing organisations. In the fourth part of our Behind the Brand blog series, we are looking at the subject of Communication.
Why Businesses Need to be Uncompromising on Cultural Fit and Alignment – 3rd in a series of distillations from Wavelength Connect’s Behind The Brand Modules
A unique part of Wavelength’s Connect programme takes participants inside a range of organisations Behind the Brand to learn first-hand, warts n’ all, from those that have been there and done it. We have been looking at what they learnt and showing some examples of who shines within Wavelength’s nine fundamental characteristics of high performing organisations. In the third part of our Behind the Brand blog series, we are looking at the subject of Culture.
Adrian Simpson, Wavelength’s Co-founder and Chief Connector, distils the pertinent themes from their recent immersion into Silicon Valley, sharing insights from some of the world’s most forward-thinking businesses including Airbnb, W.L. Gore Associates, GE and The Ritz-Carlton Hotel Company.
Wavelength Connect provides participants with the inspiration, knowledge, and resourcefulness to find their own solutions to the leadership and organisational challenges they are facing, and to own and action them.
A core part of Connect, Behind the Brand offers participants the opportunity to get inside a broad array of organisations with compelling narratives around culture, engagement, innovation, social impact, and leading change. It’s a chance for them to hold a critical mirror to their own organisations to see where they could be doing much better as well as where they could be doing much worse.
Silicon Valley’s leading companies, VCs, thought leaders and organisations in the midst of business model transformation will be part of Wavelength USA 2018. They will share how to thrive in a digitally disrupted world, lead through disruption and create thriving cultures to create amazing service.
Over the last eight years, we have invited the leaders from this remarkable organisation to join us on Wavelength USA and to share the Aravind story at Wavelength Connect, so in February 2018 Wavelength Co-Founder Jessica Stack and I decided to visit Aravind in Chennai and Madurai, India, to see it for ourselves. What we found impressed us so much we are returning in January 2019 with Inside Aravind, taking a group of 20 clients to inspire and provoke them about what a highly successful, purpose-driven business looks like.
Wavelength’s SpeakersHub were proud to host their inaugural event to mark the launch of their new brand and to showcase a selection of their most insightful, engaging and topical speakers.
Wavelength USA 2017 is fast approaching!
What happens when you take 20+ leaders from around the world on an intensive six-day trip across the USA, a trip full of inspiration, ideas and insights from some of the world’s most successful, innovative and people centric companies? Every year Wavelength’s flagship USA tour seeks to find out.
Three days with 120 people on an organic farm in Berkshire.
Three packed days hearing from: British, American and Danish serial entrepreneurs; an eye surgeon from India; a Baroness who earned her title through service to sport; UK MD of a global furniture retailer whose most popular product is named Billy; evangelists from an airline that’s been profitable for a straight 43 years and from a luxury hotel chain with “Ladies and Gentlemen” not employees; the Co-Founder of the first funky business magazine, Fast Company, and former talent champion of the number one business oriented social networking site LinkedIn; and from the sustainability and partnership lead in a company innovating to reduce cows’ flatulence (among other planet-positive things).
Steve Horton, Transformation & Business Services Director, International Development Markets, Bupa tells us what he learnt from Wavelength USA
I’ve just completed a 5-day study tour of the US meeting some amazing people and companies in Texas, San Francisco and Silicon Valley. The tour had participants from across the world from companies such as TD Bank, RBS, Dyson, Standard Chartered, Save The Children, SafeLight, Fremantle Media (the company behind ‘Got Talent’, ‘X Factor’ and so on), KPMG, Eli Lilly, and, of course, Bupa! These are my thoughts on what I heard, learnt, and will be trying out back at Bupa.
Gerard Van Grinsven is the CEO and President of the Henry Ford West Bloomfield Hospital in the USA. In this video Gerard briefly describes his journey into the healthcare profession having had no prior experience and how he convinced his senior clinical leaders to build a new hospital that would take health and healing beyond the boundaries of imagination.