Thulasiraj Ravilla (Thulsi) is the Executive Director of Indian based Aravind Eye Care System. In the short video, Thulsi gives us insights into their unique business model, – offering a mixture of fee paying and free services to patients to allow people on very small incomes to access health care.
He describes how a bottle neck of resources and a growing problem of needless blindness in India led to the start of the company and how studying McDonald’s business model helped them to achieve a productivity rate that is 4 to 5times greater than their competitors.
Aravind’s founder affectionately called “Dr V” set out to create a franchise business structure that had a deep spiritual company culture and a mechanism of delivering eye care with the efficiency of McDonalds. Thulsi says the principles that they took from McDonalds were:
- How to provide consistency and quality
- How to standardise the processes
- How to leverage efficiency across the system
Thulsi describes how they streamlined their Cataract Surgery and divided up roles within the company to optimise surgeon’s time whilst providing a high quality service.
About: Aravind Eye Hospital was founded in 1976 by Dr G Venkataswamy (known ad Dr V) to tackle a growing problem of avoidable blindness in India. Starting out as an 11 bed hospital operating a unique hybrid model where 5 beds were for fee paying patients and the remaining 6 beds for non-fee paying patients.
Aravind Eye Care System has now expanded operating multiple hospitals across India, it is a world renowned institution, it has performed more than 4million eye surgeries, produced over 1.2 million lenses for a price as low as $2, seen over 32 million patients and harnessed a unique company culture. To learn more about the company and it’s work visit www.aravind.org