The 19th Century author and humourist Mark Twain once said that “the two most important days in your life are the day you are born and the day you find out why.” Little did he know then that his simple but painfully exposing challenge would force some of Britain’s top leaders to contemplate the meaning of their lives, the importance of their work and the human values that drive them.
What is ‘behaviour change’? Where do you start if you want to “move millions”? How do organisations equip themselves to effect lasting social change? This video begins the conversation with three perspectives on three fundamental questions from Joshua Gryniewicz, Cure Violence, Henry Ashworth, The Portman Group and Rob Burnet, Well Told Story.