If you missed this fantastic webinar on 25th June, you can read a distillation here and a full recording is also available…read on….
David is Head of Business and Marketing Development, Future Lab. LEGO created a ‘skunkworks’ team and factory and set about innovating from the inside. It is less than a decade since the LEGO Group was near bankruptcy. Many of its innovation efforts – theme parks, craft sets marketed to girls, a TV action figure called Galidor – were unprofitable or had failed outright. Today, as the overall toy market continues to decline, LEGO’s revenues and profits are up and climbing. This turnaround has been attributed to how LEGO now organises innovation.
Wavelength’s SpeakersHub were proud to host their inaugural event to mark the launch of their new brand and to showcase a selection of their most insightful, engaging and topical speakers.
In 2011, 63% of all 6-9 year olds in USA had access to a smart phone. In order to thrive, LEGO needed to find a way to take advantage of this technology. David Gram, Business Development Manager, LEGO talks with pride about how they did this at Reconnect 1 2012.
In this video, David Gram, Head of Business and Marketing Development, Future Lab, reveals how LEGO nearly lost it all, the challenges the organisation continues to face, and how they are innovating inside the larger organisation to ensure that they will “inspire and develop the builders of tomorrow”.