By 2028, the experience economy will be worth an incredible 8.2 trillion dollars globally, according to the latest study from Euromonitor (Euromonitor, 2018). The trend is fuelled by ever-evolving consumer desire for deeper connection to the brands they love, going way beyond just buying ‘things’ and receiving good service. Consumers of today want an immersive and personalised experience that allows them to connect with brands in a new way.
How do great companies build and maintain their culture as they grow? How do they recruit and retain empowered, engaged employees? Check out the posts below to find out more.
Adrian Simpson, Wavelength’s Co-founder and Chief Connector, distils the pertinent themes from their recent immersion into Silicon Valley, sharing insights from some of the world’s most forward-thinking businesses including Airbnb, W.L. Gore Associates, GE and The Ritz-Carlton Hotel Company.
Wavelength ‘Shortcuts to Inspiration’ Volume 4 – Adrian Simpson, Co-Founder of Wavelength – You Cannot Train Nice!
Welcome to our ‘Shortcuts to Inspiration’ series where we share bite size nuggets of inspiration from Connect.
Wavelength Connect provides participants with the inspiration, knowledge, and resourcefulness to find their own solutions to the leadership and organisational challenges they are facing, and to own and action them.
A core part of Connect, Behind the Brand offers participants the opportunity to get inside a broad array of organisations with compelling narratives around culture, engagement, innovation, social impact, and leading change. It’s a chance for them to hold a critical mirror to their own organisations to see where they could be doing much better as well as where they could be doing much worse.
Silicon Valley’s leading companies, VCs, thought leaders and organisations in the midst of business model transformation will be part of Wavelength USA 2018. They will share how to thrive in a digitally disrupted world, lead through disruption and create thriving cultures to create amazing service.
In 2003 the school’s inspector, Ofsted, branded Harrop Fold School in Salford “the worst school in the country” putting it into special measures, the lowest rating a school could have.
Behaviour was so bad that two local bus companies refused to transport pupils attending the school and a quarter of school-leavers went on to be classed as NEET (not in education, employment or training). Worse still, the school had inherited a financial deficit which was the largest of any school in the country.
W.L. Gore & Associates, a $3 billion global business of 10,000 associates best known for its GORE-TEX® fabrics, is widely regarded as one of the world’s most innovative and fascinating companies. In the face of sector disruption, Terri Kelly, President and CEO, is driving change through an organisation that is already renowned as a Great Place to Work.
Wavelength’s SpeakersHub were proud to host their inaugural event to mark the launch of their new brand and to showcase a selection of their most insightful, engaging and topical speakers.
Wavelength USA 2017 is fast approaching!
Stepping into other organisations is a powerful way to sharpen focus on your own culture, organisational effectiveness and leadership. Not because the organisations visited on Best In Class are perfect but because they help illuminate what’s strong, precious and worth building on in your own organisation alongside those flaws, deficits and areas of underperformance that must be addressed. Moreover, the visits provide invaluable inspiration and ideas for how to tackle them.
So what of this year’s cohort of BIC organisations?
What happens when you take 20+ leaders from around the world on an intensive six-day trip across the USA, a trip full of inspiration, ideas and insights from some of the world’s most successful, innovative and people centric companies? Every year Wavelength’s flagship USA tour seeks to find out.
After two discussion-filled days on Leading Change at Sheepdrove we reflect on where leaders choose to begin in the face of big, difficult or complex change and what these start points tell us about the longer journey
“Get the start right, the right point of entry, that’s how you get a conversation going, that’s how you walk toward people.”
Rob Burnet, CEO & Founder, Well Told Story
It’s easy not to fail. Just keep your head down, take the easy path and hey presto, you will probably get along just fine. So, why doesn’t that sound appealing? At Connect, one of the most powerful messages we received was about being aware of the ripples from our actions. Taking this analogy a little further, to create a ripple you must first have the courage to throw the stone. Letting go of the stone means that you have to be prepared to fail. My experience is that the fear of failure is the greatest barrier to success in any aspect of life.
Mark Allan from RSA and Grahame Price from St Paul’s Way Trust School talk about instigating culture change from the top down
In this video on culture change we hear from two leaders working in two very different areas. They explain to us what culture change means to them, share with us some of the mistakes they have made in trying to bring it about and then give us advice from their personal experiences.
Young people have very little leadership or life experience but they are the experts in what ZYNGA, a technology company, are trying to do. Colleen McCreary, Chief People Officer, ZYNGA says the key to success with a young workforce is to trust them to make the right decisions in their areas of expertise.
ZYNGA hires about 200 graduates a year. However the marketplace is unbelievably competitive. All the applicants come from similar backgrounds and are on the same recruitment circuit. Most software engineer candidates would also have offers from Google, Amazon, Facebook and Microsoft. Pay is not the differentiator. So how does ZYNGA encourage the candidates to accept their offer not those of their opposition?
Steve Horton, Transformation & Business Services Director, International Development Markets, Bupa tells us what he learnt from Wavelength USA
I’ve just completed a 5-day study tour of the US meeting some amazing people and companies in Texas, San Francisco and Silicon Valley. The tour had participants from across the world from companies such as TD Bank, RBS, Dyson, Standard Chartered, Save The Children, SafeLight, Fremantle Media (the company behind ‘Got Talent’, ‘X Factor’ and so on), KPMG, Eli Lilly, and, of course, Bupa! These are my thoughts on what I heard, learnt, and will be trying out back at Bupa.
Geoff McDonald, Former Global VP HR Marketing, Communications, Sustainability and Water at Unilever asks: Does your company matter to people?
Unilever is on a journey, you could even say a leap of faith, to make the world a better place. This talk by Geoff McDonald, Global VP HR – Marketing, Communications, Sustainability & Water at Unilever, makes us believe the world, despite the environmental and social challenges it faces, will be OK.
Baroness Sue Campbell, Chair, UK Sport Trust on culture change, leadership lessons and not just sitting on the bench
From PE college to a key figure in the London2012 Olympics, Baroness Sue Campbell reveals some of the leadership lessons she had learnt along the way that enabled her to drive culture change through UK Sport, and then down into 40 further organisations, resulting in the outstanding success of the UK teams.
Yesterday, Wavelength went to Southwest Airlines in Dallas to meet the top leaders, the employees and frontline staff to find out what makes this company best in class. In this video, Liam Black and Matt White talk about what they learnt about culture, storytelling and hiring the right people for the job.