By 2028, the experience economy will be worth an incredible 8.2 trillion dollars globally, according to the latest study from Euromonitor (Euromonitor, 2018). The trend is fuelled by ever-evolving consumer desire for deeper connection to the brands they love, going way beyond just buying ‘things’ and receiving good service. Consumers of today want an immersive and personalised experience that allows them to connect with brands in a new way.
How do great companies create a culture of service excellence to wow their customers and stakeholders? Check out the posts below to find out more.
Adrian Simpson, Wavelength’s Co-founder and Chief Connector, distils the pertinent themes from their recent immersion into Silicon Valley, sharing insights from some of the world’s most forward-thinking businesses including Airbnb, W.L. Gore Associates, GE and The Ritz-Carlton Hotel Company.
Wavelength ‘Shortcuts to Inspiration’ Volume 4 – Adrian Simpson, Co-Founder of Wavelength – You Cannot Train Nice!
Welcome to our ‘Shortcuts to Inspiration’ series where we share bite size nuggets of inspiration from Connect.
Silicon Valley’s leading companies, VCs, thought leaders and organisations in the midst of business model transformation will be part of Wavelength USA 2018. They will share how to thrive in a digitally disrupted world, lead through disruption and create thriving cultures to create amazing service.
Over the last eight years, we have invited the leaders from this remarkable organisation to join us on Wavelength USA and to share the Aravind story at Wavelength Connect, so in February 2018 Wavelength Co-Founder Jessica Stack and I decided to visit Aravind in Chennai and Madurai, India, to see it for ourselves. What we found impressed us so much we are returning in January 2019 with Inside Aravind, taking a group of 20 clients to inspire and provoke them about what a highly successful, purpose-driven business looks like.
“You can have lots of smiles but unless you’ve got a system behind those smiles, those smiles won’t last very long.” It’s day two on Wavelength USA and Liam and Matt are back to tell us what they learnt about the processes behind great customer service from one of the premier hotel chains in the world.
Gerard Van Grinsven is the CEO and President of the Henry Ford West Bloomfield Hospital in the USA. In this video Gerard briefly describes his journey into the healthcare profession having had no prior experience and how he convinced his senior clinical leaders to build a new hospital that would take health and healing beyond the boundaries of imagination.
Tony Hsieh is the CEO of US based Zappos.com, an online apparel and shoe store (the largest online shoe store in world), which has now been acquired by Amazon. Prior to joining Zappos, Tony co-founded the internet advertising network LinkExchange which he sold to Microsoft in 1999 for $265 million. In this video Tony talks about his early experiences as a young entrepreneur and how they influenced the development of Zappos.com, particularly describing how the company focuses on keeping its customers and employees happy.