A unique part of Wavelength’s Connect programme takes participants inside a range of organisations Behind the Brand to learn first-hand, warts n’ all, from those that have been there and done it. We have been looking at what they learnt and showing some examples of who shines within Wavelength’s nine fundamental characteristics of high performing organisations. In the fourth part of our Behind the Brand blog series, we are looking at the subject of Communication.
Why Businesses Need Purpose – 1st in a series of distillations from Wavelength Connect’s Behind the Brand modules.
A unique part of Wavelength’s Connect programme takes participants inside a range of organisations Behind the Brand to learn first-hand, warts n’ all, from those that have been there and done it. Over the next few weeks, we will be looking at what they learnt and showing some examples of who shines within Wavelength’s nine fundamental characteristics of high performing organisations. The first characteristic we are going to look at is Purpose.
In 2003 the school’s inspector, Ofsted, branded Harrop Fold School in Salford “the worst school in the country” putting it into special measures, the lowest rating a school could have.
Behaviour was so bad that two local bus companies refused to transport pupils attending the school and a quarter of school-leavers went on to be classed as NEET (not in education, employment or training). Worse still, the school had inherited a financial deficit which was the largest of any school in the country.
”At fourteen years old I was creatively destructive,” says SpeakersHub speaker Jude Kelly “I got in with a bad crowd and things were spiralling out of control in my life until my head teacher told me to go and set up a drama group in the school.”
“He told me that he thought I was an existentialist and I needed a creative outlet to channel my search for purpose in life.”
“My aim is that no-one else will die from the stigma of mental illness.” An interview with Geoff McDonald
“Stigma killed my friend” says Geoff McDonald movingly “why wasn’t he able to talk?”
Geoff is a former Global Head of HR at Unilever. He now heads up the mental health charity, Minds@Work, devoting his time and energy to changing the narrative around how we discuss mental health in the workplace.
Media is the industry most disrupted by the digital and software revolution. The 200 year old Guardian has undergone a wholesale change to the foundational components of its business: from its operating model to its infrastructure; what it sells, to whom and how it goes to market. In this video, David talks honestly about the challenges facing his business and sector and how he and the senior team at the Guardian are doing to navigate their new world.