Resources

Colleen McCreary, former Chief People Officer at Zynga, talks about hiring in Silicon Valley

ZYNGA hires about 200 graduates a year.  However the marketplace is unbelievably competitive.  All the applicants come from similar backgrounds and are on the same recruitment circuit.  Most software engineer candidates would also have offers from Google, Amazon, Facebook and Microsoft.  Pay is not the differentiator.  So how does ZYNGA encourage the candidates to accept their offer not those of their opposition?

Rob Burnet from Well Told Story – Promoting change by pointing people in new directions

Well Told Story uses various forms of media and a group of fictional characters to tell stories aimed at young people in Kenya.  The message they are trying to get across is that each individual needs to step up and help themselves to build a better future.

Rob Burnet, Managing Director, Well Told Story is clearly passionate about promoting change in the country.  Throughout this talk Rob explains why the concept has had so much success and shares a few examples.  He is both entertaining and inspiring.

Photos from Wavelength Reconnect 1 Event at MC Motors!

I’m sure you will all agree what a thoroughly great time we had at Reconnect 1.  This was first time we were all back together after our Best In Class visits and you could really feel the energy in the room.  We broadened our insights into what makes a Best In Class business and started to distill what we have learnt so far.  Check out the photos here…

Geoff McDonald, Former Global VP HR Marketing, Communications, Sustainability and Water at Unilever asks: Does your company matter to people?

Unilever is on a journey, you could even say a leap of faith, to make the world a better place.  This talk by Geoff McDonald, Global VP HR – Marketing, Communications, Sustainability & Water at Unilever, makes us believe the world, despite the environmental and social challenges it faces, will be OK.

Henry Ashworth of Portman Group on Behavioural Economics – the Science of Common Sense

Although long, this fascinating video by Henry Ashworth, Chief Executive, Portman Group is well worth a watch.  He begins by telling us a little bit about his history and his perhaps unlikely journey into his current role in the alcohol industry before discussing in more depth what Behavioural Economics is and how it can be applied to help policy change.

Nick Stace, CEO, RCVS asks: how much do we care?

The 19th Century author and humourist Mark Twain once said that “the two most important days in your life are the day you are born and the day you find out why.” Little did he know then that his simple but painfully exposing challenge would force some of Britain’s top leaders to contemplate the meaning of their lives, the importance of their work and the human values that drive them.

What’s the biggest challenge facing leaders today?

No-one said leadership is easy.  In this video various leaders from different types of company around the world discuss some of the main challenges facing them in the current business climate.  It’s interesting to note how many of these leaders talk about the new challenges they now face in this digital world of the internet and constant communication.

What are some of the principles underpinning behaviour change?

What is ‘behaviour change’? Where do you start if you want to “move millions”? How do organisations equip themselves to effect lasting social change? This video begins the conversation with three perspectives on three fundamental questions from Joshua Gryniewicz, Cure Violence, Henry Ashworth, The Portman Group and Rob Burnet, Well Told Story.

Dave Ridley from SouthWest Airlines on the importance of humility in leadership

One of the challenges all leaders face as they succeed in their careers is not to assume that past successes must inevitably lead to future successes. In this short video, Dave Ridley, Senior Vice President and Chief Marketing Officer at SouthWest Airlines puts the case that leaders should “always be learners” about their leadership style and have the humility to recognise that they might need to change.

David Gram on how LEGO continues to invent the future of play through intrapreneurship

In this video, David Gram, Head of Business and Marketing Development, Future Lab, reveals how LEGO nearly lost it all, the challenges the organisation continues to face, and how they are innovating inside the larger organisation to ensure that they will “inspire and develop the builders of tomorrow”.

Baroness Sue Campbell, Chair, UK Sport Trust on culture change, leadership lessons and not just sitting on the bench

From PE college to a key figure in the London2012 Olympics, Baroness Sue Campbell reveals some of the leadership lessons she had learnt along the way that enabled her to drive culture change through UK Sport, and then down into 40 further organisations, resulting in the outstanding success of the UK teams.

Patrick Copeland of Google.org on risking the brand to empower people with information

In this video, Patrick Copeland, Senior Engineering Director, Google.org reveals his mission to create “disruptive technology for a better world.“ From tornado warning systems to the Kenyan elections, he and his team are live-mapping the world to empower people with information.

Reconnect 2: Making Change Happen

Take a look at the photos from the second Reconnect event for Wavelength Connect 2013. Back at Sheepdrove Eco Conference Centre, this event focused on “Making Change Happen” – what are the tools you need to drive change through your organisation. These photos will give you a great sense of our events, and how we create stimulating and inspirational environments for our members.

Wavelength Reconnect 1: Extracting The Value

Take a look at the photos from the first Reconnect event for Wavelength Connect 2013. The event centred on “Extracting The Value”, helping members work through leadership challenges and consolidate learning from Connect’s previous events. It was held at Shoreditch Studios, London. These photos will give you a great sense of our events, and how we create stimulating and inspirational environments for our members.

What’s the biggest mistake you’ve ever made in business?

How often do you hear leaders honestly sharing their mistakes and what they learnt from them? As one of the contributors says in this film: “People always learn more from other people’s mistakes then from their triumphs.” Some of Wavelength’s speakers reveal their deepest secrets – always fascinating, sometimes shocking, it’s compelling viewing!

On Your Marks Stimulography

Our Connect members were exposed to a vast array of great content and stimulus at On Your Marks 2013.  Here is our stimulography of some of the resources mentioned during the talks. Hawthorne Experiments Gerard Van Grinsven Marketing Myopia – …

Illustration of Social Innovation Panel at On Your Marks

Matt Stone from Visualised has beautifully captured the salient points of our Social Innovation Panel with Faisel Rahmen, Founder & CEO of Fair Finance; Wolfgang Gregor, Secretary General Global Off-Grid Lighting Association; Sophi Tranchell, Managing Director Divine Chocolate and Thulsi Ravila, …