But having rejected erecting a pay wall and with advertising revenue rushing to Facebook and Google, how does The Guardian – which employs 1,700 people in offices in the UK and USA – turn global reach into revenue and profit to fund its mission of ‘protecting independent liberal journalism in perpetuity’?
David’s daunting challenge is to transform a 200 year-old business model to deal with the existential threat posed by disruptors like Facebook’s Mark Zuckerberg – and shape a new culture for this transformed media age.
And in a world of Trump and fake news David’s battles are even more intense!
David – formerly Marketing Director for ITV – joined Guardian News & Media in 2011 and served as Chief Marketing Officer, Chief Commercial Officer and Deputy Chief Executive, becoming CEO in July 2015.
David Pemsel, CEO, The Guardian News & Media spoke at our Inside Innovation, Disruption and Change event in June 2017, alongside Terri Kelly, President and CEO, W.L. Gore. Watch a video of Terri here.
To find out more about what Wavelength does please click here.